Software Dev

“Perhaps you could tell us what you personally have been doing for the last seven years.”

As MacBreak Weekly celebrated the 14th anniversary of the iPhone’s launch, I was reminded of Steve Jobs’ “redemptive arc.”

Here is Jobs addressing a somewhat hostile question at the 1997 WWDC. At the time, Apple was nearly out of money, and Jobs had just returned after previously being kicked out of the company.

George Bernard Shaw said that “your patience when you have nothing” is one of the two things that define you. It’s interesting to look at Steve Jobs when he is down and see the vision and patience that was brewing at the time.

As we have tried to come up with a strategy and a vision for Apple, it started with what incredible benefits can we give to the customer, where can we take the customer. Not starting with ‘let’s sit down with the engineers and figure out what awesome technology we have and then how are we going to market that’.

And I think that’s the right path to take.

It would be four more years until the iPod launched and ten years until the iPhone launched.

The end of Jobs’ answer also reminded me of Teddy Roosevelt.

Some mistakes will be made a long the way. That’s good, because at least some decisions will be made along the way.

Steve Jobs

Ah yes, patience and decisiveness. Like a good game, they are easy to learn and hard to master.

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